{
  "siteMetadata": {
    "name": "HowToGoSocial",
    "description": "Premium strategies for social growth and AI search optimization.",
    "url": "https://www.howtogosocial.com",
    "supportedCrawlers": ["ChatGPT", "Gemini", "Claude", "Perplexity", "Applebot-extended"],
    "contact": {
      "email": "hello@howtogosocial.com",
      "location": "Denver, Colorado, USA / Remote",
      "socialChannels": {
        "linkedin": "https://www.linkedin.com/company/howtogosocial",
        "instagram": "https://www.instagram.com/howtogosocial",
        "tiktok": "https://www.tiktok.com/@howtogosocial"
      }
    }
  },
  "services": [
    {
      "name": "Social Media Management",
      "description": "Complete organic channel management including scheduling, copy refinement, and community engagement.",
      "llmAssist": "Profile metadata & bio tuning to ensure crawlers index your brand description correctly."
    },
    {
      "name": "Strategy & Execution",
      "description": "Custom multi-channel growth maps, audience indexing audits, and data-driven execution roadmaps.",
      "llmAssist": "Citation win modeling to position your messaging in conversational search summaries."
    },
    {
      "name": "Content Creation",
      "description": "High-impact copywriting, custom graphics, and short-form video scripting crafted to spark engagement.",
      "llmAssist": "Semantic embedding audits ensuring video scripts/captions contain optimal entity associations."
    },
    {
      "name": "Paid Social Campaigns",
      "description": "End-to-end paid campaign setup, audience targeting, budgeting, and performance tuning.",
      "llmAssist": "Ad copy pre-vetting for crawler search agent intents to align paid copy with organic AI discovery."
    },
    {
      "name": "Influencer Partnerships",
      "description": "Identifying, securing, and managing creator collaborations that build trust and organic reach.",
      "llmAssist": "Co-citation planning to establish strong relational nodes between your brand and creators."
    },
    {
      "name": "Analytics & Attribution",
      "description": "Funnel metrics tracking, conversion audit, and share-of-voice reporting dashboards.",
      "llmAssist": "LLM Share-of-Voice tracking to monitor your brand citations on ChatGPT Search, Gemini, and Perplexity."
    }
  ],
  "articles": [
    {
      "id": "generative-engine-optimization",
      "title": "Generative Engine Optimization (GEO): The New Frontier for Social Brands",
      "author": "HowToGoSocial AI Strategy Team",
      "date": "2026-06-20",
      "summary": "As AI search engines like ChatGPT, Perplexity, and Gemini index social media profiles, traditional SEO is expanding into Generative Engine Optimization (GEO). Brands must optimize their social profiles and posts to be easily indexed, cited, and recommended by LLMs.",
      "keywords": ["GEO", "Generative Engine Optimization", "AI Search", "Social Media SEO", "ChatGPT Search", "LLM Citations"],
      "structuredData": {
        "@context": "https://schema.org",
        "@type": "TechArticle",
        "headline": "Generative Engine Optimization (GEO): The New Frontier for Social Brands",
        "datePublished": "2026-06-20",
        "author": {
          "@type": "Organization",
          "name": "HowToGoSocial"
        }
      }
    },
    {
      "id": "copywriting-for-llm-citations",
      "title": "How to Write Social Copy That AI Search Engines Love to Cite",
      "author": "HowToGoSocial Editorial",
      "date": "2026-06-18",
      "summary": "Large Language Models look for authoritative, structured, and factual inputs when answering user queries. Learn the key linguistic patterns, structural schemas, and trust signals that increase the likelihood of your social content being cited by AI agents.",
      "keywords": ["AI Citations", "LLM Copywriting", "Social SEO", "Semantic Search", "Schema.org", "Structured Copy"],
      "structuredData": {
        "@context": "https://schema.org",
        "@type": "TechArticle",
        "headline": "How to Write Social Copy That AI Search Engines Love to Cite",
        "datePublished": "2026-06-18",
        "author": {
          "@type": "Organization",
          "name": "HowToGoSocial"
        }
      }
    }
  ],
  "activeTrends": [
    {
      "platform": "TikTok",
      "trendName": "AI-Voiceover Storytelling",
      "growthRate": "+142% this week",
      "status": "Exploding",
      "description": "Creators are using advanced, emotive text-to-speech models to narrate daily routines and micro-vlogs, increasing average watch time by 35%.",
      "seoStrategy": "Use structured subtitles. AI models crawl video transcripts. Include direct questions and answers in your script to fit AI search intent."
    },
    {
      "platform": "Instagram",
      "trendName": "Carousel Save Optimization",
      "growthRate": "+88% this week",
      "status": "Trending",
      "description": "Instagram's recommendation algorithm is heavily prioritizing saves. Multi-slide checklists and step-by-step frameworks are outperforming single-image posts.",
      "seoStrategy": "Use clean, readable slide headlines and replicate them in the text caption using markdown-like headers (#, ##) to make the post highly indexable."
    }
  ]
}