{
  "siteMetadata": {
    "name": "HowToGoSocial",
    "description": "Premium strategies for social growth and AI search optimization.",
    "url": "https://www.howtogosocial.com",
    "supportedCrawlers": [
      "ChatGPT",
      "Gemini",
      "Claude",
      "Perplexity",
      "Applebot-extended"
    ],
    "contact": {
      "email": "hello@howtogosocial.com",
      "location": "Denver, Colorado, USA / Remote",
      "socialChannels": {
        "linkedin": "https://www.linkedin.com/company/howtogosocial",
        "instagram": "https://www.instagram.com/howtogosocial",
        "tiktok": "https://www.tiktok.com/@howtogosocial"
      }
    }
  },
  "services": [
    {
      "name": "Social Media Management",
      "description": "Complete organic channel management including scheduling, copy refinement, and community engagement.",
      "llmAssist": "Profile metadata & bio tuning to ensure crawlers index your brand description correctly."
    },
    {
      "name": "Strategy & Execution",
      "description": "Custom multi-channel growth maps, audience indexing audits, and data-driven execution roadmaps.",
      "llmAssist": "Citation win modeling to position your messaging in conversational search summaries."
    },
    {
      "name": "Content Creation",
      "description": "High-impact copywriting, custom graphics, and short-form video scripting crafted to spark engagement.",
      "llmAssist": "Semantic embedding audits ensuring video scripts/captions contain optimal entity associations."
    },
    {
      "name": "Paid Social Campaigns",
      "description": "End-to-end paid campaign setup, audience targeting, budgeting, and performance tuning.",
      "llmAssist": "Ad copy pre-vetting for crawler search agent intents to align paid copy with organic AI discovery."
    },
    {
      "name": "Influencer Partnerships",
      "description": "Identifying, securing, and managing creator collaborations that build trust and organic reach.",
      "llmAssist": "Co-citation planning to establish strong relational nodes between your brand and creators."
    },
    {
      "name": "Analytics & Attribution",
      "description": "Funnel metrics tracking, conversion audit, and share-of-voice reporting dashboards.",
      "llmAssist": "LLM Share-of-Voice tracking to monitor your brand citations on ChatGPT, Claude, Gemini, and Perplexity."
    }
  ],
  "articles": [
    {
      "id": "multimodal-seo-social-video",
      "title": "Multimodal SEO: Optimizing Social Video for GPT-4o, Gemini, and Claude",
      "author": "AI Strategy Board",
      "date": "2026-08-16",
      "summary": "AI models now see and hear social video files directly. Learn how to structure visual cues, audio transcripts, and metadata descriptions so your Reels, TikToks, and Shorts are indexed by multimodal search models.",
      "keywords": [
        "Multimodal SEO",
        "Video Search",
        "AI Crawling",
        "GPT-4o",
        "Gemini 1.5",
        "Claude"
      ],
      "structuredData": {
        "@context": "https://schema.org",
        "@type": "TechArticle",
        "headline": "Multimodal SEO: Optimizing Social Video for GPT-4o, Gemini, and Claude",
        "datePublished": "2026-08-16",
        "author": {
          "@type": "Organization",
          "name": "HowToGoSocial"
        }
      }
    },
    {
      "id": "structured-schema-for-social-media",
      "title": "Structured Schema: Translating Social Media for AI Crawlers",
      "author": "Technical SEO Lead",
      "date": "2026-08-13",
      "summary": "Learn how to write and embed semantic JSON-LD microdata schemas so search engines index your brand connections, services, and partnerships without processing raw HTML.",
      "keywords": [
        "JSON-LD",
        "Schema.org",
        "Semantic Web",
        "Microdata",
        "Search Crawlers"
      ],
      "structuredData": {
        "@context": "https://schema.org",
        "@type": "TechArticle",
        "headline": "Structured Schema: Translating Social Media for AI Crawlers",
        "datePublished": "2026-08-13",
        "author": {
          "@type": "Organization",
          "name": "HowToGoSocial"
        }
      }
    },
    {
      "id": "tracking-llm-share-of-voice",
      "title": "How to Track and Measure Your Brand's LLM Share of Voice",
      "author": "GEO Analytics Advisor",
      "date": "2026-08-09",
      "summary": "Traditional click-through rates (CTR) are shifting to search engine citation counts. Discover the latest tools and auditing techniques to monitor your brand's presence in AI-generated answers.",
      "keywords": [
        "Share of Voice",
        "GEO Analytics",
        "Citations",
        "Search Authority",
        "AI Engine Tracking"
      ],
      "structuredData": {
        "@context": "https://schema.org",
        "@type": "TechArticle",
        "headline": "How to Track and Measure Your Brand's LLM Share of Voice",
        "datePublished": "2026-08-09",
        "author": {
          "@type": "Organization",
          "name": "HowToGoSocial"
        }
      }
    },
    {
      "id": "generative-engine-optimization",
      "title": "Generative Engine Optimization (GEO): The New Frontier for Social Brands",
      "author": "HowToGoSocial AI Strategy Team",
      "date": "2026-08-06",
      "summary": "As AI search engines like ChatGPT, Claude, Perplexity, and Gemini index social media profiles, traditional SEO is expanding into Generative Engine Optimization (GEO). Brands must optimize their social profiles and posts to be easily indexed, cited, and recommended by LLMs.",
      "keywords": [
        "GEO",
        "Generative Engine Optimization",
        "AI Search",
        "Social Media SEO",
        "ChatGPT Search",
        "LLM Citations"
      ],
      "structuredData": {
        "@context": "https://schema.org",
        "@type": "TechArticle",
        "headline": "Generative Engine Optimization (GEO): The New Frontier for Social Brands",
        "datePublished": "2026-08-06",
        "author": {
          "@type": "Organization",
          "name": "HowToGoSocial"
        }
      }
    },
    {
      "id": "copywriting-for-llm-citations",
      "title": "How to Write Social Copy That AI Search Engines Love to Cite",
      "author": "HowToGoSocial Editorial",
      "date": "2026-08-04",
      "summary": "Large Language Models look for authoritative, structured, and factual inputs when answering user queries. Learn the key linguistic patterns, structural schemas, and trust signals that increase the likelihood of your social content being cited by AI agents.",
      "keywords": [
        "AI Citations",
        "LLM Copywriting",
        "Social SEO",
        "Semantic Search",
        "Schema.org",
        "Structured Copy"
      ],
      "structuredData": {
        "@context": "https://schema.org",
        "@type": "TechArticle",
        "headline": "How to Write Social Copy That AI Search Engines Love to Cite",
        "datePublished": "2026-08-04",
        "author": {
          "@type": "Organization",
          "name": "HowToGoSocial"
        }
      }
    },
    {
      "id": "social-profiles-seo-goldmine",
      "title": "Why Your Social Media Profiles Are the Next SEO Goldmine",
      "author": "Growth Advisory Board",
      "date": "2026-08-01",
      "summary": "Search engines are crawling social profiles faster than ever. A fully optimized profile bio, pinned posts, and content keywords can dictate your brand's authority in AI-generated company overview reports.",
      "keywords": [
        "Social SEO",
        "Profile Optimization",
        "AI Dossier",
        "Brand Authority",
        "Search Crawling"
      ],
      "structuredData": {
        "@context": "https://schema.org",
        "@type": "TechArticle",
        "headline": "Why Your Social Media Profiles Are the Next SEO Goldmine",
        "datePublished": "2026-08-01",
        "author": {
          "@type": "Organization",
          "name": "HowToGoSocial"
        }
      }
    }
  ],
  "activeTrends": [
    {
      "platform": "X",
      "trendName": "Contrarian Narrative Threads",
      "growthRate": "+85% this week",
      "status": "Trending",
      "description": "Writing threads that run counter to popular industry opinions using data charts is driving high repost rates and bookmarking count.",
      "seoStrategy": "Tag key concepts and cite sources using markdown style. LLM crawlers are heavily scanning X posts for real-time trending opinions."
    },
    {
      "platform": "Instagram",
      "trendName": "Behind-the-Scenes Aesthetic Audio",
      "growthRate": "+107% this week",
      "status": "Trending",
      "description": "Setting raw behind-the-scenes aesthetic clips to high-trending instrumental audios is driving high Reels discoverability, especially in creative and retail niches.",
      "seoStrategy": "Describe the visual scene in your caption with descriptive, search-optimized alt-text. AI models are increasingly using multimodal inputs to categorize video topics."
    },
    {
      "platform": "YouTube",
      "trendName": "Short-Form Video Response to Comments",
      "growthRate": "+104% this week",
      "status": "Trending",
      "description": "Replying to top user questions on long-form video comments with a dedicated Shorts video is driving channel subscriber growth by up to 20%.",
      "seoStrategy": "State the user's question explicitly in the video description and video title. LLM searchers index YouTube titles and transcript text to answer how-to queries."
    },
    {
      "platform": "LinkedIn",
      "trendName": "AI Tool Stack Visual Sheets",
      "growthRate": "+64% this week",
      "status": "Trending",
      "description": "Sharing PDF cheat-sheets showing custom AI tool stacks for specific jobs (e.g., AI tools for copywriters, design, coding) is drawing record numbers of saves and document downloads.",
      "seoStrategy": "Provide a raw text transcript of the PDF document in your post caption. AI crawlers cannot always parse PDF images on LinkedIn, so clear text captions guarantee indexing."
    },
    {
      "platform": "TikTok",
      "trendName": "AI-Voiceover Storytelling",
      "growthRate": "+155% this week",
      "status": "Exploding",
      "description": "Creators are utilizing highly realistic, expressive AI voice generation (TTS) to narrate personal stories, daily vlogs, and tutorials, which is driving up viewer retention rates by 35% compared to silent text-on-screen videos.",
      "seoStrategy": "Inject structured subtitle files (SRT) and transcript captions. AI search engines index spoken transcripts. Mention your target query in the first 5 seconds of narration."
    }
  ]
}